The RCA Dog, An American Icon

At the mention of “the RCA dog,” most of us instantly see the iconic image of the white-and-black dog with his head cocked, listening intently to a phonograph.RCA dog

Though my series is generally dedicated to American dogs, we’re going to permit Nipper, a Brit, to make an appearance because he qualifies as “very well known by Americans.” As it happens, the trademark was listed as one of the Top 10 of Famous Brands of the 20th Century.

Nipper (1884-1895) belonged to one of several brothers in the Barraud family of Liverpool. The dog was born in Bristol, where an older brother lived. When the fellow died unexpectedly, younger brother Francis Barraud (1856-1924), a struggling painter, took the dog home with him to Liverpool.

Nipper was probably a terrier mix. Some think he was a Jack Russell Terrier, but others feel that he was a Fox Terrier, a Rat Terrier, or a Pit Bull Terrier.

The name Nipper came about because of his tendency to bite the backs of visitors’ legs. This may have simply been a trait of his puppyhood.

Model for a Painting
Masters VoiceThough Nipper died in 1895, Barraud did not start this particular painting until 1898. He explained that the family had a phonograph, and Barraud decided to try to depict the puzzled look the dog had when the family phonograph played.

Barraud originally called his work, “Dog looking at and listening to a Phonograph.” It was not an instant success. Barraud approached the Royal Academy, hoping to have it displayed, but he was turned down. The painting was also rejected by several magazines.

Thinking commercially, Barraud wrote to the Edison Bell Company in New Jersey, noting that the dog was listening to an Edison Bell cylinder. “Dogs don’t listen to phonographs,” was the response from Edison Bell management.

Modifications Recommended
Friends liked the painting and suggested to Barraud that he might make it more appealing by substituting a gold horn to replace the black Edison horn. Barraud liked the idea but needed a gold horn from which to model the new version of the painting, so he visited Liverpool’s newly formed Gramophone Company.

The manager, Barry Owen, understood the commercial possibilities. He offered to buy the painting and the rights to it if Barraud would make it a gramophone. A deal was made for both the painting and the copyright, and in October 1899 the deal was sealed when Barraud delivered the painting.Nipper bank

At first the Gramophone Company used the image sparingly. Then Emile Berliner (1851-1928), the U.S. inventor of the gramophone, talked to Owen about assigning to him the U.S. rights to use the picture. Owen did so, and in the U.S. Berliner was working with the Victor Talking Machine Company, which made the Victrola. In 1929, the company became RCA-Victor (1929), and became well-known for radios as well as phonographs and records. For both Victrola and later for RCA-Victor, and eventually RCA Company, the Nipper trademark became well-known. Even today Nipper collectibles are very desirable.

Painting Re-Named
Today we know the painting by the perfect name, “His Master’s Voice.” Another writer, Erik Oestergaard, learned how the new name may have come about. He writes that in 2006 he heard from Heather Readman of Canada. Readman wrote that the Gramophone Company held a contest, soliciting slogans to go with the painting. Her great-grandfather William Graham, then living in Scotland, entered with “His Master’s Voice.” Unfortunately, he was never able to claim the prize; entrants were required to purchase a specific quantity of merchandise in order to win.

(Today this situation would have landed any company in an unpleasant law suit.)

RCA with 45Barraud and Nipper
Nipper was buried in Kingston upon Thames. This is now the parking lot of a Lloyds Bank on Clarence St. However, there is a plaque on the wall noting that Nipper is buried nearby.
While Barraud did not necessary strike it rich from the painting, he did spend most his remaining years working for the Gramophone Company, painting replicas of the painting to be used in different circumstances.

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8 thoughts on “The RCA Dog, An American Icon”

  1. Pingback: Pet World Insider Article – Kate Kelly’s “Dog Days of Summer” Series – The RCA Dog, An American Icon | Pet World Insider TV & Radio

  2. Thank you for the great article about Nipper. Today we received the ashes of our beloved housecat, “Bandit” whose personality was absolutely the opposite of what his name might suggest. I nicknamed him RCA Cat because he nearly always held his head like Nipper due to the fact, I suppose, that he had only one eye; the other removed in kittenhood due to cancer. Commenting on his name plaque on the little urn we received his ashes in, I said to my wife that any name would have been better than Bandit, which led to my search for the name of the RCA Victor dog, which led to your article, which led to this reply.Thank you,again,Kate.

  3. Thank you for sharing your story. Losing a pet is so terribly sad. I am so sorry for your loss. Bandit was so lucky to find your home where you saw him through cancer and to an older age. Bandit is still with you in everything you do when you think of him, and in time, you will probably be able to smile at those memories.
    Last week I saw a dog that looked so much like my dog who died three years ago, that I felt running and hugging him. My problem was that I had our two dogs on leashes as I was out for a walk, so a hug with a strange dog was not going to go well….you’ll often think of him–that’s a good thing.
    Take care of yourself and your memories of the RCA cat–perfect.

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  6. Thanks for the information on Nipper. I was in Stereo/Audio business from 1959 until 2004. I go back to the (mono) single speaker days. I have large stuffed NIPPER in my A/V room and the picture of RCA Nipper at the gramophone. ☮️☮️☮️

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