World War II
Elsie the Cow is one of the most famous marketing mascots ever[caption id="attachment_7715" align="alignright" width="282"] Sierra Exif JPEG[/caption]
created. She has been more popular than the Pillsbury Doughboy, better than the Campbell twins, and more accessible than Tony the Tiger. During her heyday (1940s-1960s), Elsie led the Rose Bowl parade, raised $1.6 million for World War II bonds, celebrated her tenth birthday at the Roosevelt Hotel, her 25th at the Waldorf, and collected keys to more than 600 cities.
Dogs made the news regularly in times past. Two stories that took place within a couple of years of each other caught my attention:
“Dog Falls 800 Feet, Lives” ran the headline in The New York Times[caption id="attachment_7454" align="alignright" width="218"] portrait of a purebred fox terrier sitting on a table[/caption]
on January 27, 1943. The story featured a terrier who dug himself out of a very deep snow drift, while the owner could only watch from afar.
At the start of World War II, the United States military had no[caption id="attachment_7361" align="alignright" width="300"] There was no photo of Lucky in the file, so this is representative of him. Getty Images.[/caption]
canine corps so it fell to civilians, primarily led by poodle breeder Alene Erlanger, to organize a drive for people to donate their pets for the war cause. As Erlanger saw it, fathers, sons, uncles, and brothers were all enlisting… Was it so far-fetched to think that people might donate their dogs to fight for the nation?