Scrabble: How It Began
The Scrabble Brand Crossword Game began as the idea of Alfred Mosher Butts (1899-1993), an architect who found himself unemployed during the Great Depression. Butts was not one to feel […]
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Borden Dairy: The Beginning
The Borden Dairy company is an extraordinarily old American company. It was started by Gail Borden, Jr. (1801-1874) in the decade before the Civil War. The first product Borden tried
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Elsie the Cow, Borden Marketing Mascot
Elsie the Cow is one of the most famous marketing mascots ever created. She has been more popular than the Pillsbury Doughboy, better than the Campbell twins, and more accessible
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Elmer’s Glue: The Surprising Story
Elmer’s Glue was first introduced by the Borden Company in 1947. A dairy company going into the adhesive business may at first seem surprising, but it makes good sense when
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Mexican-American Hero: Medal of Honor Recipient, 1945
Mexican-born Silvestre S. Herrera (1916-2007) wasn’t even a U.S. citizen when he signed up to fight for the United States in World War II. As Herrera himself said after obtaining
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First Latinos in Coast Guard Were Lighthouse Keepers
The first Latinos in the Coast Guard was Juan Andreu, who was appointed the first official lighthouse keeper of the St. Augustine Lighthouse in 1824, three years after Florida became
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