Stimulating Retail Sales in Stores 100 Years Ago

At holiday time, a special treat for the family often involved a trip downtown (or to the nearest big city) to see the store windows, talk to Santa, and admire the town Christmas tree. Major cities still have this holiday atmosphere (think of Rockefeller Center and the windows at Lord & Taylor, Bloomingdale’s, and Saks), but in smaller communities across the country the fabric of the shopping experience has been changed by the rise of big box stores.

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