Tom Carvel: King of Soft-Serve
Tom Carvel was a self-made success story whose name is synonymous with the product he created—soft-serve ice cream. Carvel (1906-1990) was among the early adopters of using a franchise system …
Sales Strategies
Rudolph the Red-Nosed Reindeer: Its Origin
Today Rudolph the Red-Nosed Reindeer is the star of a popular holiday television special and a live stage show. The song, based on the story, was written in the late …
Buster Brown Shoes and Mary Janes
“I’m Buster Brown, and I live in a shoe. That’s my dog, Tige, and he lives there, too,” went the jingle for Buster Brown shoes. The Brown Shoe Company began …
The Fuller Brush Man
The Fuller Brush man is an iconic part of America’s past. He became part of popular culture via movies and cartoon characters, and during his peak years of popularity, he …
White Castle Hamburgers: The Story
White Castle holds the title of being the first fast-food restaurant in the world. Their original hamburger eatery opened in Wichita, Kansas, in 1921. The restaurant was the start of …
How Mail Order Came About
Many of us will be avoiding shopping with holiday crowds by buying online, so let’s take a look back at how mail order began. Mail order originally came about because …
