Progress often grows from zany ideas. When we look back at the history of the automobile, we see one of those circumstances.
Robert Guggenheim, a wealthy member of the Guggenheim family, thought it would be great fun to hold a coast-to-coast car race in the United States. This was a pretty crazy idea for 1909. There weren’t that many cars in those days so there was no network of roads, and there were few places to buy gasoline. If maps for an area existed, they were vague.
Yet this race—with only five cars entering—was to change the course of automobile sales. Hear the story of how this happened: